Firmdale Hotels PLC (subsequently referred to as "we") respects your privacy. We take the task of protecting your personal data such as name, date of birth, address, email address, telephone number etc very importantly.

This Data Protection Notice regulates the collection, processing and utilisation of your personal data if in so far as the information is amassed while using our websites. When handling this data, we will take into full account the relevant legal data protection regulations and the following principles.

1. Data Avoidance & Data Minimisation

We will observe the principles of data avoidance and data minimisation. That means that we will collect; process and use as little personal data as possible.

2. Personal Data and Consent

We will collect, process and use your personal data only if this is necessary for substantiating, implementing or terminating a contractual customer relationship or similar. In the remainder of cases, we will only collect, process and use your personal data following your prior consent. Your personal data will only be used for the purpose and to the extent to which you have consented. For example, we will only inform you of our products and services once your consent to the same has been received from you. You can request that we delete your data at any time. On receipt of your removal request your data will be deleted. Requesting removal of your data should be sent to the following email address: Collection of your data may re-occur should you use our website in the future.

3. Automatically Generated Data

In the course of using the pages on our websites personal data may be automatically processed. Typically, this relates to the name of your internet provider, your IP address, the browser you are using, your operating system, which web pages you visited within our website and from the website from which you may have accessed our website. In all the above mentioned cases the processing of such data is carried out anonymously, that is to say it is impossible to assign and therefore identify any individual person from this collected data.

4. Use of Cookies

A cookie is a small data file that certain web sites write to your devices’ hard drive when you visit them. The only personal information a cookie can obtain is information a user supplies him or herself. A cookie cannot read data from your device’s hard disk or read cookie files created by other sites. Cookies, however, enhance our website performance in a number of ways, including providing a secure way for us to verify your identity during your visit to our website and personalising your experience on our website, making it more convenient for you. This website uses cookies so that we can serve you better. This website uses visitor tracking software that will use cookies to track information about how visitors come to the website, which pages they visit, and other actions that visitors make whilst on the website. This data is then used in order to improve the user experience of the website. All user data collected in this manner is anonymous. Should you wish to do so, you can refuse cookies by disabling them in your web browser's settings. Most website browsers are defaulted to accept and maintain cookies and you can set your website browser to notify you when you receive a cookie, giving you the opportunity to decide whether to accept it or not. Please consult the support documentation for your web browser, which can be found online, for further information.

5. Third Party Access to Your Personal Data

The collection, processing and utilisation of personal data is carried out by Firmdale Hotels and by service providers authorised by us. In the latter case, we will ensure that service providers adhere to the relevant legal data protection regulations and the resulting obligations from this Data Protection Notice. In the remainder of cases third parties will not have access to your personal data. We will not sell your data or use it for other means. Only as a result of legal requirements, as well as obligations to notify, will your data be processed and in particular passed on to government authorities.

6. Security

We have enforced technical and organisational measures to protect your data against loss, alterations, theft or access by un-authorised third parties.

7. Deletion & Blocking

We will delete your personal data when the associated business objective ceases to apply or when the relevant legal data protection regulations call for this. For instance, we will delete the data collected for a competition if you have not consented to your data being collected, processed and used for any other purpose. In cases of consent being given, we will delete your data following the retraction of your approval or the discontinuation of the purpose of your consent. (Item No. 2).

8. Hyperlinks

Our web pages may contain hyperlinks. These are electronic cross-references that allow the web pages from other companies to be accessed. On these linked websites this Data Protection Notice does not apply, only the data protection regulations for that particular website visited.

9. Alterations to this Data Protection Notice

We keep this Data Protection Notice constantly up-to-date. As a result, it may be necessary to adapt this Data Protection Notice to accommodate any factual or legal changes to the basic conditions. By using our websites you have accepted these adaptations.

10. Advice

You may contact us at any time should you have questions relating to the collection, processing and utilisation of your personal data. Please contact us using the following email address: